We have been building up the number of businesses where we place a stack of our Value Books over the last few years. We now hit more than 600 businesses throughout our 6 zones. We place 15-20 books, usually at the front counter, right where consumers check out, to make it very convenient for people to pick-up a copy of the Value Book. The reason this drop-off method is so effective is, as we say, "People don't pick-up the books unless they are going to use them". So we know that that vast majority of people that pick-up these books do indeed use them.
These consumers, who pick-up the Value Book's in store, fall in to a number of categories: They may live outside the areas that we mail to but work and/or shop locally, which allows our advertisers to reach a large number of additional consumers. They may have a P.O. Box which typically does not receive our books in the saturation mailings. Maybe it is a husband whose wife keeps the book that they receive at home or in her car and he would like one for himself, or similarly it could be that the husband or wife tosses the book they receive and the other household members were wondering why it didn't show up in the mail so they could use it. Or maybe it got lost at home or in their car - For all of these situations it is convenient to know that a Value Book can be found at most retail stores throughout their area.
Allow Us to Grow Your Business With You
There is neither cost, nor obligation in discussing how we can help your business grow. Over the past 20 years, The Value Book has proven itself as an advertising powerhouse time and time again.