The Value Book is Direct Mailed to more than 72,000 Households divided amongst 6 zones throughout Southeastern CT. We have designed the zones to give businesses the precise ability to target as wide or narrow an area as they choose. One zone typically covers 1-3 towns, or you can choose 2, 3 or even all 6 zones to cover exactly the geographic and demographic areas that your business requires.
Direct Mail is by far the single most effective advertising format for a small business, but the problem is it is very expensive to do on your own. That is why The Value Book is so successful for small & medium-sized businesses, because they get all of the benefits of Direct Mail but at a fraction of the cost of doing a Direct Mail piece themselves (typically costing about 1/15- 1/25 the cost of doing a campaign on their own).
Over the years, I have tried just about every form of advertising out there. A little while back, The Value Book was recommended to me by a friend and I tried it and I can tell you that it has gotten us more results than anything I have ever done! We love it and will continue to advertise, and I have recommended it to other business owners that I know.Linda O'Hara - Book Trader Etc.
At first I was a bit skeptical about the Value Book, but after trying it for 3 months, I was impressed with the results and how many people were using it. It was the smallest investment I've made that brought me the most referrals and customers.Jean Michael Coronado - Ideal Protein